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Results

Marketing should create business results, not just marketing activity. These case studies highlight how FlexCMO partners with founders and leadership teams to align strategy around their best customers, build scalable commercial growth engines, and deliver measurable outcomes that matter.

Runamok Maple

Industry:  Consumer Packaged Goods (CPG)

Engagement:  Fractional CMO & Marketing Coaching

The Challenge:  Business & Marketing activities were not aligned

The Approach:

  • Executive interviews

  • Customer analysis

  • Positioning

  • Marketing roadmap

  • KPI development

  • Team alignment

  • Marketing coaching

The Results:​

  • Highest-value customers increased 342%

  • Increased Lifetime Value of highest-value customers 355%

  • Best Customer Net Promoter Score: 100

Testimonial:  In what was good timing for Runamok, Josh Nelson jumped into work here several months ago. He’s done a great job helping us find a focus and build a framework to organize our marketing efforts.  He’s been very impactful for us in a very short time. ​-Eric Sorkin, Founder/CEO Runamok

Louis & Clark Pharmacy

Industry:  Health Care Services

Engagement:  Fractional CMO 

The Challenge:  Fragmented and inconsistent business development

The Approach:

  • Key decision maker identification

  • Customer analysis

  • Positioning

  • Foundational marketing strategy

  • KPI development

  • Tactical marketing planning

  • Team capabilities development

The Results:​

  • Identified key industry decision makers, opening the door for up to 23X business expansion in home state alone

  • Went from outsourced and misunderstood marketing to managed and measured in house business development

  • Repeatable advocacy model implemented to maximize business development efficiency

​Testimonial:  Josh helped us move from reactive marketing to a much more intentional and repeatable business development process. -Kara James, CEO Louis & Clark Pharmacy 

Lake Champlain Chocolates

Industry:  Consumer Packaged Goods (CPG)

Engagement:  Fractional CMO & Strategic Marketing Advisor

The Challenge:  Reignite product innovation and retail demand generation by building a more consumer-led marketing and product development process while improving strategic focus across the organization.

The Approach:

  • Best customer identification and analysis

  • Consumer insight development

  • Product positioning and concept validation

  • Retail demand generation strategy

  • Product development process improvement

  • Executive KPI development

  • Marketing leadership coaching

The Results:​

  • Helped shift product innovation toward a consumer-led validation process before development investment, improving alignment between marketing and product development.

  • Strengthened the retail demand generation strategy by introducing a structured path from awareness through advocacy and creating a framework for measuring customer engagement.

  • Helped leadership establish a more customer-centric growth strategy by emphasizing best customer measurement, retail experience, and consumer insight as key drivers of future innovation and growth.

​Testimonial:  Fractional expertise is essential for a business like ours. We don’t need full-time specialists in every area, but we absolutely need high-level thinking. FlexCMO® gives us experienced perspective, fresh insight, and practical guidance without adding overhead. ​-Allyson Myers, VP Sales & Marketing, Lake Champlain Chocolates

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