Marketing expertise...Flexing to your needs and budget
Welcome to FlexCMO
If you're a small to mid-sized Consumer Packaged Goods (CPG) company aiming to take your game to the next level, FlexCMO is here to help! We offer the expertise of a full-time Chief Marketing Officer (CMO) on a flexible, fractional basis that fits right into your budget.
With a unique blend of hands-on leadership and deep industry know-how, we’re all about boosting your marketing ROI and speeding up sales. Josh Nelson, founder of FlexCMO, brings over 20 years of CPG marketing experience and a strong engineering background to the table, making FlexCMO your go-to for tackling tough business and branding challenges. We’re here to provide strategic, focused, and comprehensive marketing solutions that supercharge your business growth.
Why go Fractional?
Sources: Glassdoor, PayScale, Salary.com, and FractionL
Our Services
Let’s Get Started!
FlexCMO is your on-demand marketing executive, ready to accelerate your business. We’re quick to listen, learn, and understand your business, addressing both the challenges you face and those you haven’t yet seen. Our goal is to develop a tailored scope of work that accelerates your sales. Our flexible, relationship-driven approach adapts to your needs, ensuring we’re a valuable asset, not a cost.
From evaluating your current marketing efforts to building a strong strategic foundation, we help you thrive in the competitive CPG landscape. Our flexible engagements range from a free initial consultation to targeted projects and on-demand fractional CMO services.
Explore our offerings below and reach out to us. Together, we can unlock your business’s full potential.
Initial Consultation
Kickstart your business transformation with a complimentary one-hour session with a Fractional CMO. We’ll dive into your current challenges and explore how FlexCMO can be the strategic partner to help you overcome them.
Brand Evaluation
Maximize the impact of your sales and marketing investments. Our comprehensive evaluation covers team capabilities, a detailed assessment of your category and competitors, a SWOT analysis of your existing business, and an exploration of untapped distribution opportunities.
Fractional Test Drive
Experience the power of strategic marketing firsthand. Beyond the Brand Evaluation, this package includes a deep dive into your target consumer profile, identification of key usage occasions, clear articulation of your brand’s core attributes, and a tailored strategy for winning in each channel.
Testimonials
In what was good timing for Runamok, Josh Nelson jumped into work here several months ago. He’s done a great job helping us find a focus and build a framework to organize our marketing efforts. He’s been very impactful for us in a very short time.
Eric Sorkin, Founder/CEO Runamok
The Halyard Brewing Company engaged Josh Nelson to provide interim leadership assistance for the company during a time of leadership transition. Specifically, Josh was asked to help the new leadership team develop an updated business plan that set the course for profitable business growth in the future. Given his significant familiarity and experience with alcoholic beverages, Josh was able to quickly come up to speed on what was needed in order to drive results. The engagement included 1-2 days per week of direct involvement with the leadership team on the business for two months.
After completing an initial assessment of the business and the viability of the value proposition, Josh worked with the leadership team to develop a revised business plan. The revised plan leveraged Halyard’s unique value proposition in the space to establish a clear path to profitability for the business. Josh also provided coaching to the leadership team on how to share the business plan with investors in a way which restored investor confidence in the business while bolstering the credibility of the leadership team. Josh’s actions have empowered the Halyard leadership team to drive the Halyard business forward in a more focused manner, unhindered by the distractions they had faced prior to the engagement.
Larry Williams, Owner Redstone Commercial Group
I left our retail strategy session feeling enthused and used the information the very next day for a meeting with an investing firm. Their Investment Committee subsequently “approved” Shiki Wrap.
Meagan Downey, Founder Shiki Wrap
